When you get ready to place a home on the market and put it up for sale, it becomes a product. And just like any other product, it has its features and benefits; pluses and minuses. And there are other products to compete with. To gain the edge in your marketplace you must be priced right and better than the competition.
IRVINE, CA (Dec. 13, 2016) – Current and prospective homeowners – particularly Millennials — remain optimistic about the state of the U.S. real estate market yet they expressed concern over the prospects of rising interest rates in Berkshire Hathaway HomeServices’ latest Homeowner Sentiment Survey released today.
Overall, 66% of current homeowners and 63% of prospective homeowners view the U.S. real estate market favorably – a sentiment that has remained steady throughout 2016. Notably, Millennials (defined in the survey as people aged 18-34) were the most optimistic generation, with 74% reporting a favorable view, representing a 15-percentage point jump since the same time last year. Two-thirds of Gen-Xers (ages 35-50) also expressed a favorable view – an 8-percentage point increase from last year.